I think a super NB feature would be to have a descriptive profile. Who are you? Where are you from? How old are you? What is your relationship status? What are your interests? Who are your friends (encourage people to add friends even if they don’t add them to a group!). I think this not only personalizes the experience for me, but it also encourages me to get my friends involved, even if I’m not doing money with them.
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